Answers

Plain answers to the questions founders actually ask about AI search. No jargon, no gatekeeping — if you want to do this yourself, everything you need is here.

Why isn't my brand showing up in ChatGPT?

The four reasons AI assistants skip a brand — and which one is usually the real problem.

What is answer engine optimisation (AEO)?

What it means, how it differs from SEO, and why ranking well doesn't get you cited.

How do I check if AI recommends my brand?

A simple way to baseline your visibility across ChatGPT, Perplexity, Gemini and Google AI.

Coming soon

Why did my organic traffic drop even though rankings held?

What AI overviews did to click-through rates, and what the numbers actually say.

Coming soon

What is llms.txt, and does my site need one?

An honest look at what it does, what it doesn't, and whether it's worth your time.

Coming soon

Want me to check your brand?

Thirty minutes. I'll show you what AI says about your category right now, and who's being recommended instead of you.

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